Digital Marketing/Website Usability Audit: Abbottis.com

 

Abbot Image Solutions is a national sign company that is based out of Wilmington, Ohio. This company services all different types of clients from small businesses and regional organizations to national companies and photographers.

Checklist Audit

  • The website speed is great. Everything loads quickly.
  • The aesthetics of this website is clean, easy to navigate, and has a great use of categories. They also have great examples of work.
  • Contact information is easy to locate. They have their phone number up in the corner and also they have more contact information in their such as their address, phone number, hours of operation, and a map of their locations.
  • The website looks great on mobile and is mobile responsive.
  • SEO Factors
  1. They have a great use of heading tags.
  2. Keywords used in the alt tags on their images.
  3. This website has a good amount of pages indexed by Google.

Ability to Measure

  • Has great ability to measure with having Google Analytics installed.

Easy to Manage

  • The website is built with WordPress and that makes for easy management.

Our Recommendations

  1. Having more words on the page. 300+ is a good amount to have.
  2. Including a form or a call to action on the page.
  3. More images in the Gallery and alt tags

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