Digital Marketing/Website Usability Audit:

Abs Material, Inc. develops innovative absorbent technologies and solutions. The company specializes in advanced material discovery, product development, and mechanical system manufacturing. Abs Materials, Inc. was founded in 2009 and is based out of Wooster, Ohio.

Checklist Audit

  • The speed of this website is great. Page loads quickly
  • The website’s aesthetics is good. They have great color choice as well as engaging images and videos.
  • Website looks good on mobile and is mobile responsive.
  • Locating the contact information is quick and easy. They have it in the navigation bar as well as down at the bottom of the page.
  • SEO Factors
  1. This website has a good use of heading tags.
  2. Not a good use of keywords in the alt tags.
  3. Has a great amount of pages that are indexed by Google.

Ability to Measure

  • Has good ability to measure with Google Analytics installed.

Easy to Manage

  • Has easy management with the site being built on WordPress

Our Recommendations

  1. Having a call to action on the page.
  2. Use of alt tags on the images.
  3. More words on the page. 300+ is always a good amount of words to have on the page.

If you would like to bring your business more business then contact Medium Interactive for a clean, mobile responsive, and aesthetically pleasing website.