Digital Marketing/Website Usability Audit:

A&C auto parts is a used auto parts company that has been serving Cleveland, Ohio since 1941. This company sells new and used auto parts for cars, SUVs, trucks, and vans. A&C auto parts has 35,000 acres of inventoried parts along with 9 acres of cars, trucks, vans, and SUVs. You receive professional services from pulling parts that you may need to delivery from them to you.


When you first land on the page they have their contact number easily located along with their hours of operation and their address. That is beneficial for quick contact and quick direction. The website could use some more pictures on the page, adding alt tags to the images is great for Google to be able to see what the image is about and help with getting your website seen more by Google. Having the navigation bar follow you as you scroll down the page is great for the users to click on different sections of the website no matter where they are on the page.

Mobile Readiness

Having your website being mobile responsive is extremely important for the success of any website. When we check for mobile readiness for this website is does appear to be mobile ready. When you scroll down the page that bar follows you for quick navigation.


A & C auto parts has some words on their page, but having 300+ on a page helps the website rank better in the Google search results pages. When you put in more words it gives you the opportunity to add:

  • Keywords
  • Heading Tags (Gives your page more order and helps Google and the user know what your page is about)
  • Alt tags (this helps Google see what your image is of)

With the text this website has it does give you good information about the company. Breaking this paragraph up a little bit more can help make this more scannable for the users. They also have a button for searching for parts on the side that at first I did not notice. Making that search button more visible and stand out would help with the bounce rate of this site as well as create some leads.

If you would like to bring your company’s website a more modern, mobile responsive, aesthetically pleasing feel, contact Medium Interactive today.