Digital Marketing/ Website Usability Audit:

Accu-Tool is a company that is based out of Tipp City, Ohio. They offer engineering services from their CAD/CAM systems to providing quoting production tooling. Not stopping there Acc-Tool also provides services to any necessary repair or maintenance for existing equipment.

Accu-Tool Audit Checklist:

  • Website is loading at a quick speed. Just a little under 3 seconds.
  • Aesthetics of the website could be better. There is not much information on the page as well as having issues with the video on the page.
  • The Accu-Tool website does not appear to be mobile responsive.
  • They do have their contact information in their navigation menu on the side. Could benefit from having it in a few more places and not just in the menu.

SEO Factors:

  • The Accu-Tool Website does not have any heading tags.
  • There is not use of keywords in the alt tags.

Ability to Measure:

  • This website could benefit from having Google Analytics installed.

Our Recommendations:

  1. Secure the Accu-Tool website with an SSL certification. This protects sensitive information and helps build trust.
  2. Make sure the website is mobile responsive.
  3. Add keywords in the alt tags.