Digital Marketing/ Website Usability Audit: AccurateAutomatic.com

Medium Interactive is a Digital Marketing Agency who is emphatic about helping manufacturers turn their website into 24/7 sales person. We look at websites from the perspective of how they could be used to win new business for companies with as little effort as possible

.Accurate Automatic Mfg. is a family owned and operated full service Machine Shop. This machine shop opened in 2008 and has been growing ever since with a state of the art CNC Milling and turning dept.

Accurate Automatic Audit:

  • The website speed when coming to the page is great with it just being over a second for load time.
  • Aesthetics for the Accurate Automatic website were good for its time, but could use some modern updating. Adding more words to the page would be beneficial as well, 300+ is a good place to start.
  • When it comes to mobile readiness for the website, it is difficult to read on the iPhone view. With it being difficult to read there is also no way to click to call on the page.
  • Accurate Automatic does have their contact information in multiple places.

SEO Factors:

  • Using keywords in the heading tags (could say fasteners for… or service in areas, CNC Machining in Cleveland).
  • There are 9 pages that are indexed by Google. The more pages the better.

Ability to Measure:

  • Would benefit from having Google Analytics installed to track how the website is doing.

Our Recommendations:

  1. Having an SSL Certificate would help secure your website and build trust with your audience.
  2. Make sure the website is mobile responsive.
  3. Add more words on the page and use heading tags as well as keywords in alt tags.