Digital Marketing/ Website Usability Audit:

Action Printing is a printing company that is based out of Twinsburg, Ohio. This company has been serving their customers for the last 38 years. Action Printing prints anything from flyers, manuals, postcards, posters, banners, business cards, to newsletters. Audit Checklist:

  • The website has a quick load time of 1.56 seconds. Great so that the visitors are not waiting long periods of time for the page to load.
  • Aesthetics of the website, has a great easy to navigate layout. It has a good use of images and has good color theme. This website also includes a call to action and  has an “estimate” and “place order” button that takes you to a form that you can fill out.
  • When checking for mobile readiness and how this would appear on an iPhone, the website looks great on mobile. They also have the phone number in the upper part of the website that you can click on and it calls the phone number
  • Contact information is at the top and bottom of the page, along with having all of their contact information in their websites menu.’s SEO Factors:

  • Using heading tags on your page can provide order and structure, helping Google and the reader understand what your website’s page is about. has good of heading tags on their page.
  • Having keywords in the alt tags helps Google know what your image is of. This website could use some keywords in their alt tags. “Printing Postcards for Cleveland, Ohio” could be used as an alt tag.
  • Checking for how many pages are indexed by Google, this website shows that they have 3,620 pages indexed by Google.
  • Google Analytics is installed on this website and that helps the ability to measure what is working for your site and where you can improve.

Our Recommendations:

  1. One recommendation is the use of keywords in the alt tags.