Digital Marketing/ Website Usability Audit: Addedge.com

Added Edge Assembly Inc. is a custom electrical contract manufacturer based out of Cleveland, Ohio. This family owned and operated business has been providing high quality custom electrical assembly solutions since 1991.

Addedge.com Audit:

  • The load time of the websites page is fast, loading just over 1.5 seconds. Benefit of quick load times include lower bounce rates and longer duration times.
  •  Aesthetics of the website are clean, easy to navigate. Could use more images that are visually engaging as well as adding more words.

Mobile:

  • When checking how responsive the website is on mobile, it is easy to read, click to call, and the layout is easy to  navigate.

Easy to Contact?

  • Has contact information at the top of the page as well as the bottom of the page. There is also contact information in the websites menu.

SEO Factors:

  • They have heading tags but could add keywords into the heading tags with the location of where they provides service or where they are located.
  • Including keywords and location in the alt tags.
  • The website has 7 pages indexed by Google. The more pages indexed by Google the better.
  • Installing Google Analytics helps with the ability to measure what may be working or not working for your website.

Our Recommendations:

  1. Add location and keywords into the heading tags.
  2. Include more words on the page. 300+ is good for your audience to gather more information about your website has to offers.
  3. Add location with the keywords in the alt tags.