Digital Marketing/ Website Usability Audit:

Based out of Cleveland, Ohio and printing high quality ADMIRROR ™ coated labels for packing industry customers since 1950. Audit:

  • The website loads in 3.30 seconds, having a quick load time can help with decreasing bounce rates.
  • Aesthetics of the website an easy to navigate layout and a few good images.


  • Looking at if the website on iPhone is mobile responsive, and it is easy to read and scroll through.
  • There is a click to call, but it is all the way down at the bottom of the page.

Easy To Contact?

  • The site has their contact number in the upper corner part of the page, in their menu, and at the bottom of the page.

SEO Factors:

  • has some use of heading tags.
  • There is no keywords used in the alt tags.
  • When checking to see how many pages are indexed by Google they have 275. The more the better.
  • Making sure that your website has the ability to measure is important. This website does have Google Analytics installed.

Our Recommendations:

  1. Use keywords and the location in the Heading Tags.
  2. Including Keywords with the location in the Alt Tags.
  3. Using more words on the page can help the user understand more about what your page is about.