Digital Marketing/ Website Usability Audit:

Advanced Paper Tube, Inc. is a company that is based out of Cleveland, Ohio and produces paper tubes for application as well as industries. This company has been offering their services of custom or standard paper tubes since 1982. Audit:

  • Website speed is important for any site and can play a part in lowering your average session duration if it takes too long. The page for this website loaded quickly at 1.55 seconds.
  • Aesthetically the site has a clean, modern feel, with good color choice. There are some images on the page and very little words.

Mobile Ready?

  • Checking to see if it is mobile ready and how it would like on the iPhone screen, it is mobile responsive.
  • The text is easy to read and the website is easy to navigate.

Easy to Contact?

  • They have their contact information on the top of their website and at the bottom. Easy to get find the information no matter where you are on the page.

SEO Factors:

  • This website does have some use of heading tags with some keywords in them.
  • The alt tags could use some keywords with the locations of service.
  • Making sure that your website has pages indexed is important for the traffic to your page.  Advanced Paper Tube, Inc. has 8 pages indexed.
  • Having a website that is easy to manage is important and with this website being built on WordPress makes for easy management.
  • Knowing how well your site is doing is important for your growth. Installing Google Analytics would be helpful to this site in many ways.

Our Recommendations:

  1. Include more words on the page. 300+ is a good range to go by and this will give you an opportunity to incorporate some structure with more heading tags and give your audience more information.
  2. The more pages that are indexed by Google, the better. This website could benefit from having more pages indexed.
  3.  Use keywords with the location of services in your heading tags and also include them in your alt tags.
  4. Install Google Analytics to help you measure how well your site is doing.