Digital Marketing/ Website Usability Audit:

Founded in 1981, Advanced Web Corporation is located in Athens County, Ohio. This company is in the printing industry and its employees have experience in repairing parts for printing presses. Advanced Web Corporation can also take any dysfunctional presses and turn them into profitable presses.

Website Speed:

Making sure your site’s page loads quick can make all of the difference for your website and your users experience.

  • The webpage took 9.11 seconds to load.
  • A website that takes over 3 seconds to load can cause over a quarter of users to choose a different search result.
  • Helps with higher conversion rates.
  •  More page views from your audience.

How are the Aesthetics?

Having a good looking website is very beneficial. Good aesthetics show that your website is up to date and can even make your page easier to scan.

  • The aesthetics of this website are clean and simple.
  • They have some images as well as a slide that plays and shows the different images.
  • Easy to scan.
  • Could use some more information on the page.

Website Mobile Ready?

It is no surprise that having a mobile responsive website is crucial these days. So many users are searching on the go with their mobile devices more often than not. Having the website mobile ready can bring much more traffic.

  • Checking to see how this website looks on different mobile screens is important. When checking to see how this website looks on the iPhone screen, it does appear to be mobile responsive.
  • The words are easy to read and the website is easy to navigate on mobile.
  • There is no click to call option.

How Easy is it to Find Contact Information?

You want your users to be able to find your contact information quick and easy. This helps with not only users being able to get a hold of your business, but it helps with keeping track of inquiries, getting more leads, and receiving messages that are meant for your company.

  • The Advanced Web Corporation has their contact information in the top corner of the page. Includes phone number as well as their address.
  • They also have their contact information in the menu under the about us page.

SEO Factors:

  • Heading tags are used on the page, but they do not include keywords or their locations.
  • There is no use of keywords in the alt tags or any alt tags on the images at all.
  • Pages being indexed by Google is important for bringing in new traffic. This particular site has 53 pages indexed by Google.
  •  Ability to measure how well your site is doing with Google Analytics is important to see how well you’re doing and where you could use some improvement. This website does not have any Google Analytics installed, but they are built on WordPress and that helps with the site being managed easily.

Our Recommendations:

  1. Make sure your site is secured with an SSL certificate. Helps with protecting sensitive information and builds trust with your audience.
  2. Put more words on the page. 300+ words is a good amount to go by, it helps with giving more information and also gives opportunity to incorporate more heading tags.
  3. Keywords in the alt tags on the images. Including location of services.