Digital Marketing/ Website Usability Audit:

Advanced Weight Systems, Inc. has been providing custom weighing systems to industrial market places. Offering weighing systems from manual systems to weighcells since 1974. Audit:

  • Website speed is important to help reduce bounce rates. This website has a good speed of 2.23 for a load time.
  • Aesthetics were good for its time but could use a modern update.

Mobile Ready?

  • A website being mobile responsive is crucial for sites today. Checking to see how the site looks on an iPhone and you can read some of it but you do have to scroll to be able to read all of the content.
  • There is no click to call option.

Easy to Contact?

  • Contact information is in the menu on the website. There is no contact information anywhere else on the page.

SEO Factors:

  • Heading tags are included on the website. The heading tags could include some keywords and location.
  • The alt tags do include keywords but they could also include the location of services.
  • Pages being indexed by Google will help bring your website more traffic. This website has 64 pages indexed, having more pages indexed would be beneficial.

Our Recommendations:

  1. Adding more words to the page gives your audience more information as well as gives an opportunity to include heading tags and adds more structure to your page.
  2. Include keywords and locations in the alt tags and heading tags.
  3. Add Google Analytics for measuring ability.
  4. Put the contact information in more than one place. Add it in multiple places on the page.
  5. Update the mobile readiness of the website.