Digital Marketing/ Website Usability Audit: Airtx.com

Airtx is a air research technology company and some of their products include air amplifiers, air saver nozzles, and cabinet coolers. This company has been providing environmentally friendly solutions for customers for over 15 years.

Website Speed:

Your website’s speed is crucial for its first impression. Having a quick load time help reduce the bounce rates. Statics show that 46% of users choose not to revisit a site that loads slowly, 2-3 seconds is a good load time.

  • The Airtx website has a good load time, it takes about 2.77 seconds.

How are the Aesthetics?

Along with your websites load time, making sure your website is attractive and easy to use, navigate, and skim. An astounding 38% of visitors will stop using a website if they find that the layout is unattractive.

  • This website has a good use of colors.
  • They have a clean layout, it is easy to read and navigate.

Is it Mobile Responsive?

A mobile responsive website is important for being successful. 57% of all website traffic comes users who are on their mobile devices.

  • Checking for mobile readiness it looks good on the iPhone screen.
  • The words are easy to read and the site is easy to navigate.
  • Another great mobile responsive feature is the click to call.

Easy to Contact?

  • Contact information is on the bottom of the page and they also have an icon on the top of the page.

SEO Factors:

  • Heading tags are being used that include keywords. Adding the location could be helpful in the heading tag. “Static Control Cleveland, Ohio”.
  • Alt tags are used and they also include keywords. The location added to the keywords in the alt tags could help drive more traffic.
  • Having more pages indexed by Google can help bring in more visitors to your website, Airtx.com has 151 pages indexed. The more the better for your site.

Our Recommendations:

  1. Include some more words on the page. Having more words on the page can give you more opportunity to include more heading tags infused with keywords. 300+ words are a good amount to go buy.
  2. Add the phone with the click to call option to the top of the page.