Digital Marketing website usability

Digital Marketing/ Website Usability Audit:

AJC Tools & Equipment started by A.J. Crookston making hatchets for his roofing crew. Eventually selling these to other roofers. Since 1962, AJ’s son started providing not only hatchets but a line of roofing tools. See their website:

Website Speed:

Load time for websites are imperative for the users first impression. The highest ecommerce conversions rates happened on pages with load times between 0-2 seconds.

  • AJC’s website page loads 2.25 seconds

How are the Aesthetics?

75% of users admit that they make judgements on the company’s credibility based on the look of their website. This website was good for it’s time, but could be updated to a more modern design.

  • You know what their website offers as soon as you land on the page.
  • The site is easy to navigate and find important information.
  • They do have a clean design.

Is it Mobile Ready?

Mobile responsive is very important for a websites success. More than half of users use their mobile devices to search the internet.

  • is not mobile responsive.
  • The page is not easy to read on the smaller screens.
  • There is no click to call feature.

Easy to Contact?

Contact information is easy to find on the page. They have the phone number on the top of the page, in the navigation, and at the bottom of the page. No matter where the user is on the page, they can locate important contact information.

SEO Factors:

  • There are heading tags used that do have keywords in it.
  • The images on the page do not have alt tags. Including keywords in the alt tags can help Google see what your image is about.
  • Having pages indexed is crucial for bringing more traffic to your page. The website has 300 pages indexed,
  • Google Analytics is installed on this website. Helping with measuring the success of your site.

Our Digital Marketing Recommendations:

  1.  Make sure that your website has a SSL certification. This certification helps protect sensitive information and build trust with your users.
  2. Update the design of the website to a modern aesthetic. Include more words on the page, 300+ is a good amount to go buy.
  3. It is very important for your website usability that it be mobile responsive with a click to call option.