Digital Marketing/ Website Usability Audit:

AJW Supplies specializes in ground straps, metric/standard fasteners, and special machined fasteners. This is a family owned industrial business that is located in Sunbury, Ohio. See their website:

Website Speed:

39% of people will leave a website if the images take too long to load or they do not load at all.

  • This website speed is ok. The page loads in 3.43 seconds.

How are the Aesthetics?

Aesthetics and how easy the website is to navigate and read is important for first impressions. An astounding 57% of users will not recommend a business or a company that has a poorly designed website.

  • This website has a good use of colors.
  • It has a clean look.
  • Good amount of pictures, and is easy to navigate.
  • Not a lot of information or words on the page.

Is it Mobile Responsive?

This website is not mobile responsive. When viewing the site on smaller screens:

  • Difficult to read
  • There are no click to call features when viewing on a mobile device.

Easy to Contact?

It is easy to find this websites contact information. There is a phone number on the top of the page as well as contact information in the navigation menu. When you scroll to the bottom of the page they have included a map with more contact information.

Digital Marketing Website Usability SEO Factors:

  •  There are some heading tags used on the page. Adding more words will give you more opportunity to incorporate heading tags with keywords. This will add more structure to your page and help Google and users to understand what your page is about.
  • Alt tags are important to help Google “see” what your image is about. This website has a good amount of images but there are not alt tags with keywords.
  •  Pages Indexed are important for bringing traffic to your site, the more the better. The website has a good amount of pages indexed with 533.

Our Digital Marketing Website Usability Recommendations:

  1.  Add more words on the page. Give the user and Google more information to go off of. This will also give you the opportunity to add more keywords filled heading tags, giving your page structure.
  2. It is crucial to have a mobile responsive website. This site would greatly benefit from making sure the page is mobile ready.
  3. Include a click to call option on mobile.