Digital Marketing/Website Usability Audit:


AK Apparel is an apparel company that specializes in custom bike jerseys. AK apparel uses cutting edge digital sublimation technology for their custom cycling apparel.

Checklist Audit

  • The website speed was great. The user would not have to wait too long for the whole page to load. This will help decrease bounce rates.
  • Aesthetically has a clean look and is easy to navigate. There does seem to be an issue with the Adobe Flash Player.
  • When it comes to mobile readiness this website could update and be more mobile responsive.
  • Locating the contact information on the website could use improvement.
  • SEO factors for this website

* Heading tags on this website could use improvements.

* Keywords in alt tags: has a good use of keywords in their alt tags.


Our Recommendations

  1. Adding more words to a their page. Having at least 300+ words on a page is beneficial to users and Google as to what your page has to offer. Another benefit is heading tags, this will give your site structure and help the page with easy scanning.
  2. Having a mobile responsive website that looks good on mobile.
  3. Making the contact information easy to locate.