Digital Marketing/ Website Usability Audit: Cincy-Accufab.com

AccuFab provides a wide variety of sheet metal products for over 25 years. This company is a business-to-business sheet metal fabrication job shop. AccuFab has been serving out of Hamilton, Ohio.

Cincy-Accufab Audit Checklist:

  • The website speed was ok. With loading a little over 5 seconds.
  • Aesthetics are great, they have a good use of color, could use some more pictures.
  • The website is mobile responsive.
  • Very easy to find the contact information on the page. No matter where you are on the website you can find some type of contact information.

SEO Factors:

  • This website does use some heading tags. They could use some more heading tags.
  • Uses some keywords in the alt tags, but could include some more and possibly more images.
  • The total number of pages that is indexed by Google is only 13. The more pages the better.

Ability to Measure:

  • The website could benefit with having Google Analytics installed to track how well the site is doing.

Our Recommendations:

  1. Having an SSL certification for the website can help with protecting sensitive information and also with building trust with your audience.
  2. Use more heading tags. This adds order and structure to your page.
  3. Incorporate keywords in the alt tags and add more images. That way Google can tell what your image is of.