Audits are performed on a website in order to determine how much & what kind of SEO and design work must be performed on a website. In this case, we looked at Geo Packaging Systems Inc., a printing and packaging company located in Cleveland, Ohio. We then compared it to a local competitor, Orbytel.
Aesthetics and Responsiveness
To begin, we took a look at the aesthetics of the website — was it visually pleasing? Geo Packaging Systems Inc. had a very outdated website with little-to-no visual interest. It also lacked any clear call to action and did little to make a consumer interested in their service. Their website also lacked mobile-responsiveness. Orbytel, on the other hand, had a much more visually-interesting website with a more up-to-date look, clear calls to action, and mobile responsiveness.
Search Engine Optimization Audit
Next, we examined things like the number of h1 tags on each website’s page or the amount of photos with alt tags. We found that Geo Packaging Systems Inc. had no h1 tags or alt tags, whereas Orbytel had both. These tags are important because, when choosing what order to show websites in, Google looks to h1 and alt tags to help it determine what the website is about and where to rank it in a search result for keywords that appear in those alt tags and h1 tags. Having more descriptive h1 tags and alt tags helps Google understand what the website is about and helps rank it higher.
Finally, we looked at how many pages Google’s bots indexed on each website. Geo Packaging Systems Inc. had 39 pages, which isn’t bad. Orbytel, however, had 95 pages. This significant difference which will give Orbytel a greater chance of ranking high in results for searches such as “packaging and printing cleveland ohio”.
If you want more details, check out the video below. If you’d like to have us do an audit on your website, you can contact us here.