Before any work can commence on a website, a search engine optimization audit must be done. In this example, we looked at the website for Akron-based machining company, Costa Machine. We compared it to a local competitor, Summit Machine.
Search Engine Optimization Audit
The first thing we did was examine the use of the titles, image tags, and meta descriptions. Costa Machine did not use any of these. Instead, their images were numbered and used the title that was automatically assigned to them. Their competitor, Summit Machine, did have alt titles and keyword phrases embedded in their image code. This is something that Google awards them for, which is why they are on the first page of the search results for the keyphrase “Akron machining company.”
Next, we looked at how many pages Google’s bots crawled on each website. The results were strikingly different. Costa Machine only had one page – their home page – crawled by Google. On the other hand, Summit Machine had 14 pages that showed up using this search. This means that Summit Machine has a greater chance of ranking high in the search results.
Lead Generation and Responsiveness
Finally, a comparison was completed between each site’s lead generation and responsiveness. Costa Machine had a simple call to action, and their contact us button went straight to an email pop-up – not an online form. People prefer to use online forms. Plus, their site was not responsive or adapted for mobile use. Summit Machine’s site had multiple calls to action on each page, as well as an online form. Their site was very responsive.
If you want more details, check out the video below. If you’d like to have us do an audit on your website, you can contact us here.